Easy Does It

As simplicity brings pleasure to the eye, it also brings cash to the business.

If there is any single four-letter word that describes the essence of success in sales, it is easy. You must make it easy for the customer to buy.

It is surprising how difficult it is to make something easy! You start by getting rid of everything that you think is not completely essential, and then try to improve it by removing even more…

To make it easy for a customer to buy, offer a money-back guarantee, and all sort of incentives designed to make the buying decision utterly simple, risk-free  and effortless.

It is a continuing battle to maintain ease of use while dealing with a blizzard of features and improvements as the product matures.

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