The positioning of your business is a fundamental strategic decision. You may have to adjust your positioning frequently in the early days of your business as you learn more about your customers and competition, and even your own capabilities.

What is your Unique Selling Proposition (USP)? How do you differentiate your company and products from all others?

The ideal is to position yourself in the marketplace in such a way that you have no competition, by definition. This can be challenging, but it is certainly possible.

What is your positioning statement? Has it changed? Why?

1 comment:

  1. "Pick a good market. The idea for approaching that market may change, but find a meaty problem to solve. You can try to attack it a bunch of different ways. Don't be too narrow."

    - Caterina Fake
    Flikr, Co-Founder
    Hunch, Co-Founder

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