There are many reasons people become involved in young, growing companies as owners, investors, or key team members. The broad range of satisfaction sought runs from an opportunity to personal expression on one end of the spectrum to capital gains on the other.
Unless there is compatibility between what each primary participant wants out of the business, debilitating conflict is likely to ensue. The process of trying to consciously agree on the purpose of the enterprise is often difficult and revealing.
Consider the following video carefully: