Anticipate incessant external change by continuously testing adopted business plans for their consistency with the realities of the world marketplace.

The past will not come again. Neither isolation nor insulation from tomorrow is possible. The problems of the times are the opportunities of the times, as always.

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  1. "You have a viable business only if your product is either better or cheaper than the alternatives. If it's not one or the other, you might make some money at first, but it's not a sustainable business."

    - Jim Koch
    Boston Beer Co., Founder
    Samuel Adams Lager, Founder

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